Your logo will have a huge impact on the first impression your business is going to make: It will give your customers information about your brand and let them know if it’s right for them.
Your logo is the cornerstone in your brand identity. You want to aim for your logo to tick off the following boxes:
Clearly communicates who you are and what you value as a brand;
Is visually appealing: simple, clean and uncluttered goes a long way;
Is classic, not trendy: the last thing you want is for your logo to go out of style in 6 months;
Makes a lasting impression on your audience.